Retail

Customer Personalization & Marketing

Real-time personalization across every touchpoint that increases conversion by 45% and customer lifetime value by 35%

45%

Conversion Lift

35%

LTV Increase

3x

Engagement Rate

The Challenge

Retailers struggle to deliver personalized experiences at scale. Customer data is fragmented across e-commerce platforms, CRM systems, email tools, and analytics platforms. Marketing teams use 10+ disconnected tools to segment audiences, create campaigns, and measure results. The result is generic messaging that fails to engage customers and drives poor conversion rates.

Current State Pain Points:

  • Data Silos: Customer data scattered across 10+ systems with no unified view
  • Generic Messaging: 85% of marketing is one-size-fits-all, leading to low engagement
  • Manual Segmentation: 20+ hours per week creating and managing customer segments
  • Poor Conversion: Average 2-3% conversion rate due to irrelevant messaging

The Helium Solution

Helium creates a unified customer intelligence platform that personalizes every touchpoint in real-time. From product recommendations to email content to website experiences, every interaction is tailored to individual customer preferences, behavior, and purchase history.

45%

Conversion Lift

35%

LTV Increase

3x

Engagement Rate

Personalization Capabilities

Unified Customer Profiles

Automatically consolidate data from all touchpoints into single customer profiles. Track behavior, preferences, purchase history, and engagement across channels.

Real-Time Recommendations

AI-powered product recommendations based on browsing behavior, purchase history, and similar customer patterns. Updates in real-time as customers interact.

Dynamic Content Generation

Automatically generate personalized email content, product descriptions, and marketing copy tailored to each customer segment.

Predictive Segmentation

AI identifies micro-segments and predicts customer lifetime value, churn risk, and next purchase. Automatically creates and updates segments.

Measurable Business Outcomes

45%

Conversion Lift

From 2.5% to 3.6%

35%

LTV Increase

Higher repeat purchase rate

$12M

Revenue Impact

Annual incremental revenue

Fashion Retailer Case Study

Challenge: A mid-size fashion retailer with $100M annual revenue struggled with 2.5% conversion rate and declining customer engagement. Marketing team spent 30+ hours weekly managing campaigns across 12 different tools.

Helium Implementation: Unified customer data from Shopify, Klaviyo, Google Analytics, and social media. Deployed AI personalization across website, email, and ads. AIM trained on 2 years of customer behavior data.

Results After 6 Months:

  • Conversion rate increased from 2.5% to 3.6% (45% lift)
  • Email open rates improved from 18% to 32% (78% increase)
  • Customer lifetime value increased by 35% ($180 to $243)
  • Marketing team time reduced by 70% (30 hours to 9 hours weekly)
  • $12M incremental annual revenue from improved conversion and retention

How It Works

1 Unified Customer Intelligence

AIM integrates data from e-commerce, CRM, email, social, and in-store systems to create a complete customer profile including purchase history, browsing behavior, preferences, and engagement patterns.

2 Predictive Segmentation

AI automatically segments customers based on behavior patterns, purchase propensity, churn risk, and lifetime value potential. Segments update in real-time as customer behavior changes.

3 Automated Campaign Orchestration

Helix orchestrates personalized campaigns across email, SMS, push notifications, and web. Each customer receives the right message, on the right channel, at the optimal time.

4 Continuous Optimization

AI continuously tests and optimizes every element - subject lines, content, offers, timing, and channels. Performance improves automatically without manual A/B testing.

Helium vs. Traditional Marketing Stack

Traditional Stack

8-12 Disconnected Tools:

  • • Email platform (Klaviyo, Mailchimp)
  • • SMS tool (Attentive, Postscript)
  • • Analytics (Google Analytics, Mixpanel)
  • • CRM (Salesforce, HubSpot)
  • • Personalization (Dynamic Yield)
  • • A/B testing (Optimizely)
  • • Social ads (Meta, Google)
  • • Customer data platform
Monthly Cost
$15,000
Setup Time
6 months
Weekly Management
60 hours

Helium Platform

Unified Solution:

  • ✓ All-in-one platform
  • ✓ Unified customer data
  • ✓ Automated orchestration
  • ✓ Real-time personalization
  • ✓ Continuous optimization
  • ✓ Native integrations
Monthly Cost
$5,000
↓ 67% reduction
Setup Time
2 weeks
↓ 92% faster
Weekly Management
18 hours
↓ 70% reduction

Channel-Specific Personalization

Email

Personalized subject lines, content, product recommendations, and send time optimization

Mobile App

Dynamic home screen, personalized push notifications, and in-app recommendations

Website

Real-time content personalization, product sorting, and dynamic pricing based on customer profile

SMS

Personalized text messages with product recommendations and time-sensitive offers

Transform Your Customer Experience

See how Helium delivers 45% conversion lift with real-time personalization

Request Demo